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Web
Promotion
This
is THE most difficult and THE most important aspect of web design....yes
that's right...web design ! No it is not just something that begins when
you have finished the site...for an optimum chance to succeed....this
must be thought about at the very beginning.
Yes
there are good tools out there to help you promote your website if you
intend doing it yourself, be prepared to do a lot of work, and spend a
lot of time learning...We know, we have spent that time , and I assure
you it is a constantly changing marketplace, but if you have the will
and the time you can succeed......we do.
Be
prepared to give it 3 months to a year to see the results of your hard
work, as that is how long it will take, minimum, and unless you are
willing to spend big bucks advertising externally you will have to spend
your evenings at the computer, as we do.
I
will keep the tips below brief (it wouldn't do to tell you all our
secrets or we would be out of a job !) but heed them and you stand a
much better chance. I promise !
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CONTENT
- Make it good, interesting, and most of all - descriptive of what
you do and what you offer.
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STYLE
- Avoid loud difficult to focus on colours, dark text with dark
backgrounds and frames (unless you REALLY know what you are doing
with them.
-
META
TAG your pages accurately - Do not put on a load of rubbish that you
think others will want to look at, like sex and porno if your site
is about woodworking.
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LINKS
- Find like minded sites and exchange links with them, no it won't
hurt you and no you are not giving business away - We offer web
hosting, design, promotion and consulting services, we link to
everyone else in the business in Cyprus (we think) and you are here
reading this, we have nothing to fear because we KNOW that we offer
the best you can buy.
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NAMES
- Call your site something appropriate, if you are going to have a
virtual domain USE IT! If your company is called ACDC and you
produce widget in Asia that are cheaper than any others, don't be a
fool - pride comes before a fall, and ACDC.com will get you the
wrong traffic......perfect for you would be cheap-widgets.com. Have
ACDC.com by all means for your headed paper, and send your contacts
and existing customers in through that door, but attract your new
ones with cheap-widgets.com. promotion
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SUBMISSION
- Search engines and directories may find you eventually, especially
if others have linked to you, however.....you need to submit your
site to them, and probably more than once. Beware of programs
offering you submission to 500 or 15,000 search engines, all you
will get is loads of Spam in your inbox and a bill. There are many
sites that put a page on that is called a search engine, but really
is a page for 50 or 200 links that scroll off the bottom after a
couple of days....... a waste of time.
Concentrate your efforts on the important engines.....the top 20 and
your local or user specific ones.
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